The Cowboy Code Explained

Cowboy Revolution Apparel Co. was founded by U.S. Marine Corps Veterans in 2012 with the goal of blending military and western styles while focusing on the principled message of the Cowboy Code (Click Link).

We believe that the Cowboy is a Patriot and that anyone can follow the Cowboy Code. The code is based on self-awareness, self-reliance, and self-governance. The code is not about dividing, hating, placing the blame on someone else. 

The Revolution is a revolt against the status quo.  It’s a revolt against pointing the finger.  It is in your actions and interactions that will cause a chain reaction.  There are those that will ride for the brand and there are those that will not.  Are you ready to join the Revolution?

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The Cowboy Code is a set of standards used to hold our individual selves accountable.  The idea is that our actions and interactions that will cause a chain reaction and others will choose to follow the code themselves.

The Cowboy Code flies in the face of today's landscape of polarization, division, hate, and placing the blame on another.  The code is based on self-awareness, self-reliance, and self-governance.

On the surface, that sounds selfish.  Dig a little deeper and with a true Patriot you’ll find that living the Cowboy Code benefits everyone that they come in contact with and the world that they live in.

That is the “Revolution”. It’s a revolt against the status quo.  There are those that will ride for the brand and there are those that will not.  Are you prepared to join the Revolution?

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