The Cowboy Code is a set of standards used to hold our individual selves accountable. The idea is that our actions and interactions that will cause a chain reaction and others will choose to follow the code themselves.
The Cowboy Code flies in the face of today's landscape of polarization, division, hate, and placing the blame on another. The code is based on self-awareness, self-reliance, and self-governance.
On the surface, that sounds selfish. Dig a little deeper and with a true Patriot you’ll find that living the Cowboy Code benefits everyone that they come in contact with and the world that they live in.
That is the “Revolution”. It’s a revolt against the status quo. There are those that will ride for the brand and there are those that will not. Are you prepared to join the Revolution?